Infograph: Subscription Box Sign Up Motivators

With Food & Drink recently accounting for 52% of subscription box orders, customers are clearly developing an appetite for more niche offers delivered to their doorstep. Recent research has thrown more light on what motivate customers to sign up which I've outlined below in today's infograph.

It’s really interesting to see that Exclusive Content is listed as the most popular reason for subscribing. Creating a heightened experience for your subscription customers has to be one of the best ways to stand out from the crowd. As examples, pre-release samples, cocktail recipe cards, tasting notes, brand partnership goodies and exclusive merchandise can all add value and encourage customer loyalty.

Time saving, convenience and good value are all more obvious benefits.

The other key to driving customer engagement is creating experiencing that are more tailored, be that through the additional products offered or the information you share that meets particular interests. That marketing strategy will be driven by smart segmentation of your customer types so you can be more targeted in your communications and offers.

If you’d like to bring more focus to your subscription marketing, please get in touch and let’s explore what strategies will work best for your business.

Data Source: Whistl 2022