About Susanne Currid

Over 25 years, Susanne has built a strong track record devising and implementing Sales & Marketing strategies for fast-growth SMEs across several sectors. In more recent years, led by her love of vibrant food & drink experiences, she’s mostly focused on supporting craft drinks and hospitality brands.

Acting as a sounding board across a range of Sales & Marketing opportunities and challenges, Susanne provides impartial and honest feedback to business owners and organisation directors. She provides a real world view of brand strengths and weaknesses, identifying innovations that will drive business growth.

Her business experience ranges from start-up digital agency director to Global Head of Digital Marketing.

Previous to founding The Loop, Susanne developed her marketing expertise in the central London agency world working with brands such as Channel 4, Sony Entertainment, Deutsche Bank, Johnson & Johnson, Cushman & Wakefield Global Real Estate in addition to hundreds of smaller businesses.  Simultaneously, during this period she pursued new business opportunities on behalf of the agencies she worked with, targeting and securing six figure contracts with many leading players in banking, property, entertainment and technology.  

In September 2013, she published Build Your Tribe – the new marketing manifesto for restaurants, bars and cafes.  Since its publication, her book ranked for several years as one of the top listed books for bar and restaurant marketing on Amazon UK.   Susanne has also appeared as a marketing Expert Judge on the final of The Apprentice on BBC1 in December 2017.

Susanne is a Member of the Chartered Institute of Marketing and a founder/associate of The Business of Drinks.

Beyond the day job, Susanne enjoys cooking, exploring new food & drink experiences, qi gong, yoga, travel, art and photography which you'll catch her sharing regularly on Instagram.

Clients